Telling a Nation’s Story Through Wine: Israel’s Viticulture Successes Highlighted at Rome Forum

The Israel Wine Collection (IWC) — an initiative launched by the Combat Antisemitism Movement (CAM) to tell Israel’s story through the lens of wine — was represented at a unique forum, “Wine as European Cultural Heritage: A Strategic Dialogue Between the Cultural and Viticultural Industries to Enhance Territorial Identity,” in the Italian capital of Rome last week.

The conference — held at the Curia Julia in the Colosseum Archaeological Park — was organized by the Council of Europe’s Iter Vitis Cultural Route (IVCR).

Speaking to the gathering of distinguished experts, archaeologists, anthropologists, wine producers, and diplomats, CAM Director of Community Engagement and IWC Co-Founder Shira Granot offered insights on how Israel’s rapidly-growing wine industry has turned one of the world’s most arid regions into a hub of innovation and sustainability by blending ancient grape cultivars and traditional farming practices with groundbreaking modern-day technologies.

Since the October 7th massacre 16 months ago, Granot has traveled the world with her “Wine, War & Israel” presentation, shedding light on the impact of conflict in Israel on the country’s wine industry and the resilience of those who keep it thriving.

For more information on the Rome forum, please see: Wine as European Cultural Heritage: A Strategic Dialogue Between the Cultural and Viticultural Industries to Enhance Territorial Identity

Also as part of CAM’s “wine diplomacy” efforts, Granot hosted earlier last week a webinar titled “The Israeli Wine Revolution: Transforming Aridity to Sustainability.”