Sacha Roytman, a 38-year-old married father of three, holds a bachelor’s degree in Interactive Communications from the Interdisciplinary Center (IDC) Herzliya and a master’s degree in Political Marketing from the IDC School of Government, Diplomacy, and Strategy. Over the course of his career as a social entrepreneur, Sacha has dedicated himself to securing and nurturing Jewish life worldwide, collaborating with a wide range of government officials, religious and community leaders, cultural influencers, sports executives, educators, artists, and business figures. Sacha, who was born, raised, and educated in Belgium, was deeply influenced by his Holocaust survivor grandparents, whose stories of resilience and heroism against all odds deeply inspired him. Sacha also personally experienced antisemitism growing up in Brussels, which shaped his worldview and led him to the realization that the “Never Again” vow requires personal responsibility and active social involvement. Sacha made aliyah to Israel in 2004, and served as an immigrant soldier in the IDF’s Nahal Reconnaissance Battalion and the Communications Division in YITAM (Independent Technological Unit) program, participating in the Second Lebanon War. Later, while still a student, Sacha founded one of Israel’s first interactive advertising agencies. Shortly afterward, he was invited join the IDF Spokesperson’s Unit and establish and command the New Media Division. Over the next four and a half years, he was responsible for developing the unit’s communications strategy, branding the IDF on social media, running advocacy activities with international organizations and blogger communities worldwide, preparing emergency New Media plans, and overseeing campaign production and content. His work is considered groundbreaking, earning recognition as a central figure in developing the army’s digital warfare capabilities, including by CNN in 2012. In 2016, Sacha relocated to New York City to lead the digital and public advocacy efforts of the World Jewish Congress (WJC). He introduced innovative approaches to global media campaigns, compelling major international corporations like Meta (Facebook), Google, and X (formerly Twitter) to address antisemitism. He spearheaded an educational flagship project about the Holocaust in collaboration with UNESCO and created the #WeRemember global Holocaust remembrance campaign, which reached approximately 2 billion people, rapidly becoming the world’s largest educational campaign of its kind. In 2019, Sacha helped found CAM, which has since evolved into an international organization with offices and dozens of employees in the U.S., Israel, Europe, and South America. Fostering collaboration between 850 partner organizations, five million grassroots activists, and 250 social media influencers followed by hundreds of millions worldwide, the movement has emerged as a leading player in the global fight against antisemitism. Throughout his professional and personal life, Sacha has devised creative solutions, rallying individuals and organizations from diverse fields to join his efforts. In his current role, amid unprecedented levels of antisemitism, Sacha incorporates elements from music, wine, sports, and art into his work, creating broad influence across vast audiences. These extraordinary achievements reflect Sacha’s outlook, deftly merging business entrepreneurship practices with social endeavors, adopting “business world” platforms and integrating them into social organizations and processes. Sacha can be reached at sacha@combatantisemitism.org.