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The Combat Antisemitism Movement (CAM) has slammed Adidas over its choice of American fashion model Bella Hadid, widely regarded as antisemitic, to launch a shoe commemorating the 1972 Munich Olympics where 11 Israeli athletes and coaches were brutally murdered by Palestinian terrorists.
Yesterday, Adidas announced Hadid as the face of its revamped 1972 Olympics shoe. The popular trainer was originally designed for competitors in the Munich Olympics, during which eight members of the Palestinian terrorist organization Black September infiltrated the Olympic village and attacked the apartment complex where the Israeli team was housed.
“For Adidas to choose Hadid, someone who is constantly baiting Jews and attacking the Jewish state, is bad enough, but to have her launch a shoe commemorating an Olympics where so much Jewish blood was shed is just sick,” said CEO Sacha Roytman. “We call on Adidas to apologize for this decision and drop Hadid immediately. Otherwise, it will be seen as a direct attack on the memory of the 11 Israelis who were murdered while merely trying to participate in the Olympic Games.”
“Thoughtless actions like this only embolden Israel haters and antisemites ahead of the Paris Olympics scheduled to start next week with an Israeli delegation that has already been repeatedly threatened with violence,” Roytman added.
Update:
Adidas said in a statement on Thursday, “We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused. As a result we are revising the remainder of the campaign. We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do.”
