Meet Our Partner: Follow Team Israel
Founded in 2012 around the time of the Summer Olympics in London, Follow Team Israel is a social media initiative to share the stories of Israeli athletes and their accomplishments with the world in English.
“Sport is a great way to build bridges and create relationships,” Follow Team Israel co-founder David Wiseman said.
“A lot of the news about Israel is negative, and it can be quite overwhelming and onerous at times, so we wanted to create a page that was just basically going to be feel-good stories,” he commented.
“The engagement on our posts is crazy high,” Wiseman noted. “We’ve never done any advertising, it’s all purely organic. And I think because of that, the fans really connect with it.”
Watch a video on Follow Team Israel — featuring comments from Wiseman — here:
For more information on Follow Team Israel, please visit: facebook.com/FollowTeamIsrael