The Creative Advertising Challenge Against Antisemitism

Robert Kraft’s recent Super Bowl campaign reignited a national conversation about antisemitism. As with any bold move, it sparked a spectrum of reactions — many critics voiced their concerns, some loved the approach, and others did not.

But at the Combat Antisemitism Movement (CAM), we believe the most important takeaway is that people are talking. The world is finally discussing the fact that more needs to be done.

Today, rather than joining the critics, we want to thank Mr. Kraft for opening this vital dialogue. We are using this momentum to launch a global creative advertising challenge.

While Jews make up only 2% of the U.S. population, they are the targets of over 60% of all religiously motivated hate crimes. From the harassment of students on campus to the systematic attacks on our synagogues and the delegitimization of our Zionist identity, the crisis is escalating.

We are calling on artists, agencies, students, and creators to take the conversation further. We are inviting you to create the next wave of ads, images, and videos — from short social clips to long-form cinematic stories.

Don’t just criticize the conversation — shape it.

Join us in flooding the internet with creativity, truth, and a message that antisemitism will not go unanswered.

CAM is offering a $30,000 prize pool to reward bold, professional campaigns that move the needle.

The Requirements:

• Expose the Full Spectrum: Antisemitism today is a “triple threat.” Your campaign should address the reality of antisemitism wherever it lives — exposing the dangerous ideologies within the Radical Left, the Radical Right, and Radical Islamist movements.
• Unapologetic Truth: We are not looking for “soft” messaging. Do not be apologetic about Jewish identity or Zionism. Your work should be a bold, defiant stand against those who seek to intimidate our students or attack our community.
• Data-Driven: Ground your work in facts. Creators should incorporate statistics from the CAM Antisemitism Research Center.
• Market-Ready: Submissions must be fully produced and published online to demonstrate real-world engagement and reach.
• Non-Political, Fact-Focused: This is not about party politics; it is about the reality of lived experience. Focus on the impact of these ideologies on real people, synagogues, and campuses.