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New York, NY — May 19, 2026 — The Combat Antisemitism Movement (CAM) and celebrated artist Elizabeth Sutton have joined forces to launch UNAPOLOGETIC, a premium fashion collaboration that turns ancient Jewish symbols into modern statements of identity, courage, and pride.
The collection is available now at: camunapologetic.com
Drawing from Jewish tradition, history, and spiritual practice, UNAPOLOGETIC spans 10 themed collections featuring 74 unique styles — crafted with premium fabrics and detailed embroidery designed to be worn across generations, from youth tees to adult hoodies. Each piece is built on purpose — to empower wearers to stand proudly in their Jewish identity and support the global fight against antisemitism.
A portion of every purchase directly funds CAM’s worldwide education and awareness programs.
Sutton officially unveiled UNAPOLOGETIC at CAM’s “Voices for Truth” summit in Miami, Florida, on Tuesday.
“When you live in complete faith and walk in alignment with your values, God will bring exactly what is meant for you,” Sutton said. “The partnerships that were removed from my life made room for this one — a collaboration that is fully aligned with who I am and what I believe in. This collection exists to inspire Jews of all ages, around the world, to don their Judaism with unapologetic pride. I am deeply grateful to design something so luxurious and meaningful, and for the opportunity to keep giving back to the causes I hold close to my heart.”
CAM CEO Sacha Roytman stated, “For too long, antisemitism has made Jewish people feel they must shrink, hide, or apologize for who they are. CAM exists to change that — through education, through action, and now through fashion. Elizabeth Sutton is one of the most authentic, courageous voices in Jewish culture today, and UNAPOLOGETIC is the embodiment of what we stand for — Jews, of every kind, showing up fully, wearing their identity, and refusing to be erased. This is more than a collection. It is a declaration.”
UNAPOLOGETIC is live now at: camunapologetic.com. Special edition drops and an exclusive members-only community with early access and private releases will be announced throughout the year.
#CAMUnapologetic
ABOUT THE COMBAT ANTISEMITISM MOVEMENT (CAM)
CAM is a global coalition uniting people of all backgrounds in the fight against antisemitism through education, awareness, and action. CAM empowers individuals and communities worldwide to stand against hate and promote Jewish dignity.
ABOUT ELIZABETH SUTTON COLLECTION
The Elizabeth Sutton Collection is an award-winning lifestyle brand founded by celebrated Jewish artist and advocate Elizabeth Sutton. Known for vibrant, intentional art that celebrates identity and inspires conversation, Sutton uses her platform to confront antisemitism, uplift her community, and give back to causes rooted in justice and human dignity.
ABOUT THE COLLECTION
UNAPOLOGETIC is a capsule collection of premium embroidered T-shirts, hoodies, sweatshirts, hats, and more — spanning 10 distinct collections and 74 styles across all ages. Crafted from high-quality fabrics with intricate embroidery rooted in Jewish history, values, and heritage, each piece is designed to be worn with pride, spark conversation, and support CAM’s global mission. 50% of all profits support CAM’s efforts to fight antisemitism worldwide.
